A brand that needs revival – Lancia

If you were to say to anyone today to think of an Italian car brand, what would come to their mind is ‘Fiat, Alfa Romeo or Maserati’. If you were to question someone on a brand of innovation, they may say ‘Honda, Toyota, Mercedes or Saab’. And motorsport pedigree, they may say ‘Ford, BMW, Lotus... Continue Reading →

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